Your Brand Mark Deepens The Flavour in Edible Gifting
Nobody tells you this in a branding meeting. Nobody measures it in a quarterly review, and it won't show up in your brand guidelines.
But the moment a customer bites into something that carries your brand mark, something neurologically interesting happens: they are not just tasting what is in front of them. They are actually tasting your brand.
This is not a metaphor. It is a science called sensation transference.

