Picture the scene: a bustling event, stands decked out with the usual branded pens and flyers, but the real buzz is coming from your table. There’s laughter, the aroma of fresh buttery biscuits, and a queue of people eager to get their hands on something truly special. A biscuit, printed in front of their eyes with their picture (and your company’s logo) on it.
This isn’t a marketing daydream. It’s what happens when you turn your brand into an edible lead magnet.
The magic of a thoughtful treat
Let’s be honest, most lead magnets are a little bit… uninspired. Another downloadable guide? Useful, perhaps, but not exactly memorable. But offer someone a biscuit, and personalised one at that, just for them, and you’ve given them a moment to savour (and likely to share with their friends and colleagues).
Food is a universal language. And we believe every biscuit given provides a chance to make someone feel appreciated. Our live biscuit printing service isn’t just about delicious biscuits. It’s about creating stronger connections, sparking conversations, and making your brand interaction the highlight of someone’s day.
How Live Biscuit printing works (and why it’s brilliant)
Our live biscuit printing service is a showstopper at events, exhibitions, and even virtual gatherings. Here’s how it works:
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Personalisation in real time: Guests choose a personal picture from their phone or even a cheeky selfie. In moments, it’s printed onto a delicious biscuit, right before their eyes. With your logo if you so choose.
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A bit of biscuit theatre: The printing process itself draws a crowd, as everyone loves to see the biscuits come to life!
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Lead capture, The Biskery way: To claim their biscuit, guests simply share their pictures via a simple QR code. Where you are able to capture the data of your target audience.
Biscuits that open doors
Many have seen branded biscuits do what no ordinary giveaway can: spark joy, start conversations, and turn fleeting moments into lasting brand attachment. Here’s how some of our clients have used edible lead magnets to make a real impact:
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At Trade Shows: We have worked with many tech companies who saw a 40% increase in meaningful conversations at their stand, simply by offering live-printed biscuits. People stayed, chatted, and left with a smile (and a biscuit).
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Brand activations: A large fashion brand’s event went viral on social media when guests began posting snaps of their custom treats. The biscuits broke the ice and got people talking.
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Corporate gifting: Our biscuits have brought together teams within large businesses by bringing our Live Biscuit printing service into their main halls. Allowing for teams to connect in a relaxed, fun engagement.
Why edible lead magnets work
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They’re memorable: People remember how you make them feel. A thoughtful, tasty gift lingers in the mind long after the last crumb has disappeared.
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They’re shareable: Biscuits get photographed, posted, and talked about, spreading your brand far and wide.
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They’re kind: At The Biskery, kindness is our real product. When people feel valued, they’re far more likely to engage.
Ready to sweeten your lead generation?
If you’re looking to stand out, spread a little joy, and gather leads from excited prospects, then it’s time to think beyond the usual freebies and embrace the humble biscuit. Our live biscuit printing service is ready to make your next event the talk of the town.
Fancy a chat about how edible lead magnets could work for you? We'd love to tell you more via enquiries@thebiskery.com
