Meet all your key stakeholders
Employees: They’re your culture, innovation, and reputation.
Customers: They decide if your brand thrives or dives, and they’re more vocal than ever.
Suppliers: Their ethics and reliability can make or break your business.
Governments and Regulators: They set the ground rules and can change them at any time.
Civil Society: Local communities and campaigners shape how the world sees you.
Five reasons stakeholders matter
1️⃣ Your reputation is on the line
In the age of social media, bad news travels fast. Treat people poorly, cut corners, or ignore your impact, and the world will know instantly. Your reputation is your most valuable asset.
2️⃣ Sustainability is survival
Thinking long-term means looking after everyone your business touches. Companies that value all stakeholders are more resilient, adaptable, and trusted. Without a “social licence to operate,” you’re on borrowed time.
3️⃣ Innovation starts with listening
Fresh ideas and honest feedback rarely come from echo chambers. Engaging with diverse stakeholders unlocks new perspectives, spots risks early, and keeps you ahead.
4️⃣ The pressure is real
Investors and regulators are raising the bar. ESG (Environmental, Social, and Governance) standards are now mainstream. If you don’t adapt, you risk losing investment, facing tougher regulations, or falling behind.
5️⃣ Value goes beyond the bottom line
Success isn’t just about profit. It’s about creating lasting value for people and the planet. Businesses that support their employees, customers, and communities build loyalty, goodwill, and sustainable growth.
Real-world impact and biscuit suggestions
🟡 Employee engagement: Valuing people leads to higher productivity, lower turnover, and attracts top talent.
Gift biscuits that celebrate employees or company wellbeing initiatives (Employee Appreciation Day, Black History Month, Pride Month, Int Women's Day, etc.) to foster engagement and participation.
META celebrated its 2000-strong team of London-based employees with some delicious 'Thank You' jam biscuits.
🟡 Customer loyalty: Listening and responding to customers turns them into lifelong advocates.
Include QR codes on biscuits or packaging that link to customer surveys or feedback forms, making it easy for customers to share their thoughts and feel heard.
Delta Hotels made brilliant use of QR codes on their biscuits to engage with their hotel guests.
🟡 Supplier partnerships: Fair, ethical treatment builds stronger, more reliable relationships.
Recognise key suppliers or partners with a thoughtful biscuit gift, fostering goodwill and reinforcing long-term collaboration.
Trio Media Team send a box of branded thank you biscuits to their trusted web design partner.
🟡 Community investment: Supporting local causes earns trust, goodwill, and a place in your community.
Support your own or your clients’ Corporate Social Responsibility (CSR) programmes by gifting biscuits as part of volunteer days, fundraising events, or community outreach.
Much like Bruntwood did when they ordered (and paid) for the below-branded biscuits to be sent to a local charity's event.
The bottom line
Shareholder primacy is over. The most successful businesses put people and purpose at the heart of their strategy. By embracing all your stakeholders, you build a stronger, more resilient, and inspiring company for the future. It certainly is what we have experienced as a business.
Let us help you connect with your stakeholders through a made-to-measure biscuit strategy. Contact us today to discover how well-placed biscuits can show your stakeholders just how much they matter.
