Marketing is all about capturing the attention of your target audience and creating a lasting impression that drives them to take action. But how do you stand out in a crowded market and grab your customers' attention? The answer might just be in something as simple as a biscuit.
Yes, you heard it right! Promotional biscuits are the secret ingredient behind many successful marketing campaigns. These delicious treats not only appeal to the taste buds, but also leave a lasting impression on your customers' minds. From branding, to product launches. Promotional biscuits can be used in a multitude of ways to elevate your marketing efforts.
So, if you want to create a memorable and effective marketing campaign, it's time to add some sweetness to your strategy with promotional biscuits.
Why promotional biscuits are effective
Promotional biscuits are an effective marketing tool because they appeal to basic human emotions. Everyone loves a good snack, and when that snack is customised to promote a brand, it creates a positive association in the minds of the consumer. Moreover, promotional biscuits offer an effective way to reach out to your target audience. They are easy to produce and distribute, making them an ideal choice for businesses of all sizes.
Another reason why promotional biscuits are effective, is that they offer a tangible way to promote your brand. With digital marketing becoming more popular, it's easy for businesses to forget about the importance of physical marketing materials. Promotional biscuits provide a unique opportunity to create a physical connection with your customers. They can touch, smell, and taste your brand, which makes it more memorable and personal.
Overall, promotional biscuits are effective because they offer a tangible way to promote your brand while appealing to your customers' emotions. Plus, they provide a great way to bring the offline brand experience to your online channels with for instance QR code biscuits!
Types of biscuits to use in your promotion
When it comes to choosing the right type of biscuit for your promotional campaign, there are several factors to consider.
Firstly, you need to think about your audience. Will there be many people with dietary requirement? Then make sure to cater for them as well by opting to make a percentage of your order suitable to vegans and gluten intolerant people. (Note though, if people have severe allergies, you want to go to a specialist bakery!)
Then consider your budget. You can go all out with a hand iced biscuit. Or a bit off piste with impressed jam biscuits. But for your ROI and financial situation that might not be the best way to spend your available budget.
In that case, it might be better to opt for a high quality printed biscuits. These can be printed full colour to perfectly match you branding.
Ultimately, the type of biscuit you choose will depend on your target audience and the purpose of your campaign. However, it's important to choose a biscuit that is high quality and super tasty to ensure that your customers have a positive experience. To get this result it is often best to go with a biscuit bakery that produced their biscuits by hand.
Customising your promotional biscuits
Once you have chosen the type of biscuit for your promotional campaign, the next step is to customise it. Customisation is important because it allows you to create a unique and memorable experience for your customers.
There are several ways to customise your promotional biscuits. You can add icing or edible ink to create a design that promotes your brand. You can also add a message, QR code or tagline that reinforces your brand's message.
Another way to customise your biscuits is to shape them into something that is relevant to your brand. For example, if you are promoting a new fashion line that is inspired by a fan, then you can shape the biscuits into the exact shape of the fan. That is exactly what we did for none other than Karl Lagerfeld (see example below).
When customising your biscuits, it's important to keep the design simple and easy to recognise. You want your customers to be able to identify your brand quickly and easily.
Packaging and distribution of promotional biscuits
Packaging and distribution are important factors to consider when using promotional biscuits for marketing. The packaging should be attractive and eye-catching. You want your customers to be excited to receive the biscuit and to remember the experience and your brand.
When it comes to distribution, there are several options. You can distribute the biscuits at events, trade shows, in-store promotions, etc. You can also include them in gift bags or send them out as part of a direct mail campaign.
Whatever distribution method you choose, it's important to ensure that the biscuits are fresh and of high quality.
Another important factor to consider is the quantity of biscuits to produce. You want to produce enough biscuits to meet demand, but not so many that you have a surplus. It's important to plan ahead and ensure that you have enough biscuits to distribute at each event or promotion.
Examples of creative ways to use promotional biscuits in marketing campaigns
Promotional biscuits can be used in a multitude of ways to elevate your marketing efforts. Here are some creative ways to use promotional biscuits in your marketing campaigns:
1. Branded gift boxes
Create a custom gift box filled with promotional biscuits and send it out to your prospects. This is a great way to show appreciation and to promote your brand.
This is exactly what BOSCO did. They created a fully branded box to target their ideal customers
2. In-store promotions
Offer customers a free biscuit with every purchase or create a display of biscuits in-store. This is a great way to increase foot traffic and to promote your brand.
3. Direct mail campaigns
Include a promotional biscuit in your direct mail campaign to create a memorable and personal experience for your customers. Or have them send to influencer for them to share with their followers.
4. Product launches
Karl Lagerfeld's new collection was inspired by the fan. They came to us to add a memorable fan-shaped biscuits to all their launch events in their European stores.
5. Live biscuit printing at events and exhibitions:
Live print selfies, pictures, logo's onto delicious biscuits and distribute them within minutes at events. The experience and taste will leave a lasting impression with attendees. A live biscuit printing service makes a great conversation starter to promote your brand.
Measuring the success of your promotional biscuit campaign
Measuring the success of your promotional biscuit campaign is important to ensure that you are getting a return on your investment. There are several ways to measure the success of your campaign.
- Track the number of biscuits produced and distributed. This will give you an idea of the reach of your campaign.
- Track the number of social media mentions or shares of your campaign. This will give you an idea of the engagement and buzz around your brand.
- Track the sales or leads generated from your campaign. This will give you an idea of the ROI of your campaign.
Potential challenges and how to overcome them
There are several challenges that businesses may face when using promotional biscuits for marketing. One challenge is ensuring that the biscuits are of high quality and fresh. This can be overcome by working with a reputable supplier like us. That takes pride in ensuring that the biscuits are produced to a good quality and distributed in a timely manner.
Another challenge is ensuring that the branding and messaging is clear and consistent. This can be overcome by working with a professional designer and ensuring that the branding is consistent across all marketing materials.
Finally, there is the challenge of ensuring that the biscuits are distributed effectively. This can be overcome by planning ahead and ensuring that the biscuits are distributed at the right events or promotions. Overall, while there may be challenges when using promotional biscuits for marketing, these can be overcome with careful planning and execution.
In short, promotional biscuits offer a cost-effective and tangible way to promote your brand while appealing to your customers' emotions.
If you are ready to create a memorable and effective marketing campaign by adding some sweetness to your strategy with promotional biscuits, then get in contact today! We produce promotional biscuits of the highest quality for many brands.