Lebkuchen, a traditional German Christmas treat, has long been cherished for its unique blend of spices and exceptional flavours. While supermarket Lebkuchen offer convenience and accessibility, the artisanal Premium Lebkuchen hold a special place in the hearts of connoisseurs.

In this blog post we will explore the differences between Premium Lebkuchen and supermarket Lebkuchen, uncovering the craftsmanship, ingredients, and taste that set them apart.

Supermarket vs premium lebkuchen


Craftsmanship: Handmade vs. Mass Production

Premium Lebkuchen, are based on the traditional Nurnberger elisen-lebkuchen. This protected product was named after the talented pastry chef Elise, and boasts a proud heritage of craftsmanship.

Premium lebkuchen like ours are carefully handmade by skilled bakers, who follow traditional recipes passed down through generations. The process involves meticulous attention to detail, from mixing the dough to individually placing the toppings. The result is a beautiful work of art, combining the warming aroma of winter spices with an exquisite texture.

Supermarket Lebkuchen, on the other hand, are typically produced on a large scale. Automated machinery and streamlined processes allow for mass production, ensuring availability for a wider consumer base. While this method provides convenience and affordability, it often lacks freshness, quality of ingredients and attention to detail that characterises Premium Lebkuchen.

Lebkuchen biscuit

Ingredients: Quality and Authenticity

One of the key distinctions between Premium Lebkuchen and supermarket Lebkuchen lies in the choice of ingredients. The production of Premium Lebkuchen is all about quality and authenticity.

The recipes call for a generous combination of premium ingredients such as almonds, hazelnuts, candied citrus peel, and an assortment of spices, including cinnamon, cloves, and nutmeg. These high-quality ingredients contribute to the distinctive flavour profile and rich texture of Premium Lebkuchen.

Supermarket Lebkuchen, on the other hand, prioritise cost-effectiveness and mass appeal. While it may still contain some of the traditional spices and ingredients, the quality and quantity may vary. In most cases, artificial flavours and preservatives will be used to enhance shelf life. Though supermarket Lebkuchen can still be enjoyable, every body will easily be able to discern and appreciate the superior taste of Premium Lebkuchen.

Lebkuchen in tin design 2023


Taste: Exquisite Flavours and Texture

When it comes to taste, there is simply no competition. Premium Lebkuchen is far superior. The artisanal craftsmanship and high-quality ingredients combine to create a symphony of flavours. Each bite offers a harmonious balance of sweetness and spice, with a rich, moist texture that melts in your mouth. The almonds and hazelnuts add a richness and depth, complemented by the subtle citrus notes from the candied peel. The overall experience is a sensory delight that evokes the warmth and magic of the Christmas season.

Our Great Taste awarded Lebkuchen got the following comment from the judges: “These are delightful little treats with wonderful tastes that sum up the festive season. It’s like a sweet mulled biscuit. The sugar content is low and due to the low level of flour the texture is light and crumbly without dryness.”

In contrast, supermarket Lebkuchen tends to have a more standardised taste. While it can still be enjoyable, the flavour pattern is not as pronounced or nuanced as those found in Premium Lebkuchen. The texture may also be drier, and the toppings less generous. Nevertheless, supermarket Lebkuchen provides an accessible option for those seeking a quick and convenient treat.


In the world of Lebkuchen, Premium Lebkuchen and supermarket Lebkuchen offer distinctly different experiences. The handmade craftsmanship, high-quality ingredients, and exquisite flavours of Premium Lebkuchen make it a true culinary masterpiece. Meanwhile, supermarket Lebkuchen offer convenience and affordability, allowing a broader audience to enjoy this traditional German Christmas treat. Both varieties play a significant role in celebrating the Christmas season and spreading joy!

You can find our Premium Lebkuchen, which are handmade in Yorkshire to a traditional recipe, here in our online shop.


Written by Saskia Roskam

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