Lloyds' Inclusive Business team wanted bespoke jam sandwich biscuits to share at the Black Business Show on 17 October. Each biscuit would carry the Lloyds logo and the Chop Life graphic. They needed to arrive at the ExCeL Centre by 16 October.
The Brief
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Product: 600 scalloped jam sandwich biscuits, printed in green and navy, with a heart cut-out showing the jam.
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Event: the Black Business Show, delivered directly to the ExCeL Centre.
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Artwork: the Lloyds logo and the Chop Life graphic, in bright colours that stand out.
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Paperwork: a full allergen list for the client's health and safety form.
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Payment: a route that fitted Lloyds' supplier onboarding process.
How We Made It Work
We showed it before we made it. Our team produced test prints and mock-ups so the client could see the design on a biscuit. The heart was lowered to centre the imagery, the colour was lifted, and the Lloyds logo was enlarged. Each change came back to the client quickly.
We looked after the details. We advised on file quality, and the client supplied a high-resolution version of the Chop Life graphic. The result is a crisp print, even on the fine detail of the Lloyds horse.
We made allergens easy. Every biscuit has an ingredients label on the back, with wheat, egg and milk in bold. The client had the information in time to complete their H&S form.
The Result
The 600 biscuits were baked, printed and packed, and they were ready to leave Leeds ahead of the show.
Why It Matters
A bespoke biscuit is a small way of saying "we see you." For Lloyds, that meant giving their guests something made specially for them at an event celebrating Black-owned businesses. We were glad to help them do it well.
Have an event or a launch coming up, even a tight one? Send us your date and your logo and we'll tell you what's possible.
