For well over 3 years, we sent out our signature personalised jam sandwich biscuits in fairly rustic Kraft boxes with our branded yellow ribbon. They served us well, but truth be told, they were not easy to assemble, and we had been dreaming of packaging that represents us and our brand better for a while!
But between keeping up with orders, collapsed school bubbles, moving premises and expanding our team, this just never materialised. It is also not an easy process. We had to:
- Find a packaging provider that sold boxes that suited our requirements with regards to size, sturdiness and eco-friendliness
- Develop a sleeve that reflects our brand and products
- Bake ALL our products and organise a photoshoot
- Change every page in our online shop and all content referencing the old boxes on our entire website.