86% of UK shoppers are planning to gift food and drink this Christmas season. A stat that says everything about what we truly value right now: comfort, connection, and a little indulgence that can be shared (or savoured in solitude).

It’s no surprise, as food truly is the gift that fits every table and every relationship, no matter the season of life.

Hampers bursting with biscuits, artisan chocolates tucked under the tree, a tin of something sweet sent to someone’s door. These aren’t just gifts. They’re invitations to pause, to gather, to celebrate the small but significant moments that give Christmas meaning.

Food isn’t just a Seasonal extra; it’s the heartbeat of Christmas.

🍳 Cooking together.
🍽️ Eating together at the dinner table.
😂 Belly laughing until the trifle wobbles.

These are the rituals that turn Decembers into real memories, the kind(ness) we carry through the year.

There’s something quietly powerful in gifting and sharing food at Christmas. 

As the world spins at a hectic pace, food as a gift brings us back to what matters most: being present, building memories, and letting people know, in the simplest possible way, “I appreciate you.” That, to us, is the secret ingredient at the heart of a joyful Christmas.

 

We have some lovely biscuit gifts to adorn dinner tables or send to addresses all over the UK.

Written by Saskia Roskam

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